What is the application of AR technology in the E-commerce Business?
One of the biggest challenges of online shopping is that it doesn't do a good job of providing a complete sensory product experience. In a brick-and-mortar environment, you can try on clothes, touch the fabric, or see for yourself how big the sofa in the room is.
While these things are technically impossible in e-commerce, augmented reality (AR) apps offer a way for customers to get deeper and more complete product information right in their own homes.
What is Augmented Reality?
AR is a technology that can seamlessly integrate virtual information with the real world. It can project virtual information such as computer-generated words, images and 3D models into the real environment after simulation, so that people can better understand and digest virtual information from the perspective of the real world.
That’s why DTC furniture merchant Burrow created an AR app allowing shoppers to customize and place true-to-scale 3D models of Burrow sofas in their own living rooms.
Shopify has developed a free augmented reality (AR) tool called Sie.link (copy to your browser to access the tool website), which allows the system to visualize abstract digital information after processing and analyzing product Size information. 1: 1. Simulate the real size of the product and project it to the real life scenes captured by the lens.
Through size-link, consumers can use the built-in camera function of smart phones to check the Size of products and how they are used and placed in reality, so as to more accurately judge whether products meet their needs and speed up the shopping decision-making process. At the same time, consumers will greatly increase the sense of trust and purchase enthusiasm of merchants.